BJ - Missouri School of Journalism

Journalism (Strategic Communication)

Students will develop a solid foundation in the liberal arts and sciences while achieving competency in journalism.

Journalism is the study and practice of analyzing, gathering, creating and presenting news and information through different media.

Within this degree program, students choose an emphasis in Strategic Communication. Strategic Communication is the study of principles and practices of all communication designed to create a desired response from a given audience. The curriculum includes focused study and hands-on experience within a variety of subject areas and specializations. Upon graduation, students pursue careers in a wide range of strategic communication and public relations professions including: account management, advertising management art direction, audience research, copywriting, digital strategy, marketing, media planning, public relations, strategic communication research and sports and entertainment promotion, social media management, and sports information

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