Journalism (Strategic Communication)

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Journalism focuses on the gathering, assessing, creating, and presenting of news and information through various mediums. Students will develop a solid foundation in the liberal arts and sciences while achieving competency in journalism. Within the degree program, students can choose an emphasis in Strategic Communication. Strategic Communication is the study of principles and practices of all communication designed to create a desired response from a given audience. The curriculum includes focused study and hands-on experience within the interest areas of Account Management, Media Planning, Public Relations, Research, Sports Entertainment and Promotion, and Video Storytelling. Upon graduation, students pursue a career as an advertising manager, marketing manager, public relations specialists, and sports information director.

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