The Marketing discipline is centered around acquiring, developing, and managing customers. It deals with understanding the strategies, tactics, and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide, and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing department offers four undergraduate certificates: Sales and Customer Development, Marketing Analytics, Digital Marketing, and Global Business.
This is an emphasis area of the following major:
This major has the following additional emphasis areas:
- Finance and Banking
- International Business-Finance
- International Business-Management
- International Business-Marketing
- Management
- Real Estate
Photo by Shane Epping, Mizzou Creative
Common Career Paths
You can do nearly anything with a Mizzou degree, but here are some common career paths taken by graduates of this major:
- Administrative Services Managers
- Advertising and Promotions Managers
- Business Teachers, Postsecondary
- Chief Executives
- Construction Managers
- Cost Estimators
- General and Operations Managers
- Industrial Production Managers
- Management Analysts
- Market Research Analysts and Marketing Specialists
- Marketing Managers
- Public Relations Specialists
- Sales Managers
- Social and Community Service Managers
- Transportation, Storage, and Distribution Managers
Interested? Here are your next steps
If you are a Prospective Student
You strive to be the best version of you. You are ready to create your own adventure. If this sounds like you—you’ve got Tiger Pride already. We invite you to take the next step.
If you are a Current Student
Speaking with an adviser will help us chart the best path for academic success.