BSBA - Trulaske College of Business

Business Administration (Marketing)

The Marketing discipline is centered around acquiring, developing, and managing customers. It deals with understanding the strategies, tactics, and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide, and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing department offers four undergraduate certificates: Sales and Customer DevelopmentMarketing AnalyticsDigital Marketing, and Global Business.

Photo by Shane Epping, Mizzou Creative

Interested? Here are your next steps

If you are a Prospective Student

You strive to be the best version of you. You are ready to create your own adventure. If this sounds like you—you’ve got Tiger Pride already. We invite you to take the next step.

If you are a Current Student

Speaking with an adviser will help us chart the best path for academic success.